Joseph Nicholson is a "serial entrepreneur," as DF Designs, LLC™ represents his eighth start up company. While his background is in computer software for the high net worth and institutional money management community, Mr. Nicholson's previous companies have all specialized in addressing the needs of underserved segments of the financial services industry or developing unique approaches to solving recurring business problems.

DF Designs continues that tradition; men's sleepwear has been a largely neglected segment of the garment industry, as the basic concept of "pajamas" has never been updated. Mr. Nicholson was inspired to create Pookies™ and the Laissez-Wear™ lines after he began sewing drawstring sleep pants in playful prints for his partner, Peter. When more and more friends started requesting a pair, he found a void existed in the men's sleepwear market for updated, comfortable items that could go beyond the bedroom. DF Designs represents his second foray into fashion, as he has worked as an advisor to Australian women's wear designer Jayson Brunsdon who, with Mr. Nicholson's assistance, increased his US wholesale volume from minimal to over $2,000,000 in just two years.

In addition to his role as founder of DFD, Mr. Nicholson serves as a senior advisor to the William Rosenwald Family Organization and American Securities, L.P. Founded as a private investment partnership by William Rosenwald in 1947 to oversee his share of the Sears, Roebuck fortune, American Securities has a long history of creating new businesses by identifying and partnering with management and helping to develop and launch them.

The Rosenwald family has been a partner in each of Mr. Nicholson's ventures starting in 1983 and continues the tradition with DF Designs.

Jon Keattch brings an extensive background in international management to DFDesigns. His career has combined board level experience in a variety of industries, from technology to consumer products, with hands- on operational skills.

Mr. Keattch was founder and CEO of Streamdoor, a UK-based company delivering high volume applications using voice over IP (VoIP) technology. He was also the co-founder of a number of highly successful European technology businesses that developed customer interaction and prepaid cellular service solutions. Mr. Keattch has also had considerable corporate experience; he was COO at World Telecom, managing corporate recovery post private equity acquisition from PriceWaterhouseCoopers. He was Head of Operations at Alcatel (UK) responsible for restructuring and integration to create new distribution channels and support systems. He has held senior operational and advisory roles with Mannesman Ipulsys, RSL Telecom and Global Telesystems. Prior to his experience in the technology sector, he spent 10 years in the food and chemical industries in logistics and supply chain management.

A UK native, Mr. Keattch settled permanently in New York in 2006 and is an advisor to private investors and management teams in the US and UK. He also consults with private equity funds in NY and in his own capacity as an angel investor. He and Mr. Nicholson previously worked on strategic alliance opportunities in innovative voice technology and when Mr. Nicholson founded DFDesigns, Mr. Keattch joined him to focus on the financial and logistical requirements of the business.

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Ms McPike Tamlyn brings more than 30 years of experience in the fashion industry to the DF Designs, LLC team, having covered luxury men's wear, women's wear and accessories during that time.

She began her career at Christian Dior, eventually working with the corporate office in Paris, as well as New York based agencies and in-house organizations to develop and implement the advertising campaigns, direct mail efforts and special events that enhanced Christian Dior's image in the US market. She was ultimately responsible for more than 40 diversified product lines including men's tailored clothing, sportswear, dress shirts, nightwear, loungewear and active wear. She then took on the job of vice-president of communications for Giorgio Armani's Le Collezioni men's and women's lines with responsibilities for US advertising, public relations and special events. Ms McPike Tamlyn moved on to become vice-president of advertising for Anne Klein, overseeing corporate advertising and promotional campaigns as well for a wide range of licensed products, including eyewear, swimwear, jewelry, footwear. She also spent several years as vice-president of advertising for TSE Cashmere, where she oversaw the opening of the company's flagship boutiques. This is her second start-up venture with Joseph Nicholson, having worked with him to bring Australian designer Jayson Brundson to the US market.

Through her work with DF Designs and other start-up companies, Ms McPike Tamlyn maintains and cultivates ongoing relationships with a wide network of key figures in the fashion, media and retail industries.

Jo-Ann Robotti has had more than 25 years of marketing and general management experience, from consumer products brand management, to high-level consulting for the Fortune 500, to entrepreneurial endeavors, with an emphasis on the image-driven cosmetic, fragrance and high-end alcoholic beverage industries. She brings a deep knowledge of all facets of consumer marketing to DF Designs, LLC^TM

DF Designs represents the third venture on which Ms. Robotti and Mr. Nicholson have collaborated. She was senior vice-president for Reminders-On-Line/MediMOM, an internet-based health and wellness reminder service, a co-founder of its overseas successor, Mobile Health Diary L.L.C. and a partner in the start-up of a on-line security services firm. Prior to that, she was the founding principal of The Next Group, a consulting firm specializing in strategic positioning and new product development. Previously, she was vice-president, director of projects at BrainReserve, the futurist marketing consultancy started by Faith Popcorn, where she was a popular speaker on the Company's trend-identification process.

Ms. Robotti has also held key management position at Clairol, Inc. and Charles of the Ritz and continues to write and consult for a variety of organizations, ranging from start-ups to major financial and consumer products companies.

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Robert Burns brings a unique collection of fashion industry talents to DF Designs, LLC^TM combining the creative and technical aspects of the apparel industry with the ability to predict and create trends, as well as experience in retail, online sales and the intricacies of pattern development.

Mr. Burns honed his design and product development skills for companies such as Fabian Molina, a designer of high-end women's couture, Alfred Fiandaca and Group B Clothing Company in Los Angeles. He went on to establish Bobby Burns, Inc, an eponymous line of classic women's wear with traditional European couture design that garnered an exclusive celebrity following. In all these companies, as well as others, he combined outstanding technical skills with original design ideas. In his work for Re: Vision, a men's wear line, he worked as designer/merchandiser, taking the line from concept to retail execution, working extensively with overseas production facilities to guarantee a high quality line with competitive costs.

More recently, Mr. Burns has been technical designer for Ralph Lauren children's wear and the design director for Alta Moda, an online clothing store specializing in tall women's apparel.

Dan Rios has been creating award-winning designs since his graduation from the Parsons School of Design in 1995 for companies from Morgan Stanley to fashion and jewelry lines before joining the Laissez-Wear management team.

As graphic designer for the O Design Group, he developed the corporate identity for the Components Sportswear line, including labels, hang tags, advertising, launch announcements and website, as well as complete exhibition packages for several national and international expositions. At Morgan Stanley, Mr. Rios worked with a team of graphic designers, proofreaders, illustrators and production assistants on corporate communications projects for the firm's 70,000 worldwide employees, as well as corporate clients. He art directed monthly and quarterly reports for the Information Technology Department and coordinated their worldwide distribution.

Mr. Rios left Morgan Stanley to start Depikt, a communications design firm. As Creative Director, his various projects have ranged from interactive to editorial design. The firm has developed the corporate identities for on-line retailer, PenExecutive.com (American Graphic Design Award 2003); Short T.V., a cable network dedicated to airing short independent films and Salon Zoia, a hair and beauty salon which was the recipient of an American Graphic Design Award in 1997. In addition, he has headed many projects for the Greater Miami Convention & Visitors Bureau (GMCVB) including the creation and implementation of design guidelines to be applied to all future GMCVB publications. These have included the art direction of "Miami: A Collection of Desire", Miami's first boutique hotel directory (v. 1: American Graphic Design Award 2003; v. 2: Communicator Award 2007), "Miami: A Celebration of Time" heritage and architecture directory (Flagler Award 2005), and "Miami: The Magic City" meetings brochure (Communicator Award 2007).

Before joining DF Designs, LLC^TM as creative director, Mr. Stoiano had a multi-faceted career in design, real estate, restaurant management and technology. He turned an interest in interior design and real estate into a profitable career as an investor and renovator of luxury waterfront homes in Miami and New York. He then began creating home furnishings accessories for Interior Design, NYC. Mr. Stoiano also lived in Greece for several years where he co-owned a restaurant and nightclub in Athens. Earlier, he worked for NEC as a local area network specialist with responsibilities for clients such as consumer products giant, Johnson & Johnson and the Young & Rubicam advertising agency.

Jerry Mossberg is a 30-year veteran of the apparel industry who is always on the lookout for discovering the "new product within the product." As president of World Marketing, Inc. (WMI,) Mr. Mossberg has been responsible for introducing revolutionary weaves, textures and fabrications spun from a silk-orientated base. WMI is a privately held branded and private label company, that offers merchandising, design, production and marketing for a full range of consumer product categories, with a focus on apparel. Since its inception in 1982, WMI has spun a solid industry reputation with its unparalleled expertise of silk fabrication technology and design. Working in tandem with an international network of resources and fabric specialists, Jerry defines the famous quotation as "the early bird who really gets the 'silk' worm."

Derek Wood brings 15 years of advertising and marketing expertise to DF Designs, LLC^TM. Over the course of his career, he has worked in all four advertising disciplines - general, direct-to-consumer, promotion and online. He has done creative for a wide range of media, including TV, radio, print, outdoor, direct-mail and web. Because of his unique background, Mr. Wood brings a truly integrated, 360° approach to DFDesign's marketing and advertising efforts.

Mr. Wood has worked at some of the world's largest advertising agencies, including FCB and EURO RSCG, for a large array of Fortune 500 companies. His clients have included IBM, Unilever, Coca-Cola, Merck, American Express, Kraft, CIGNA, ExxonMobil, Citibank and more. His creative work has won awards from both regional and national advertising associations.

    "The Story of Pookies is the Story of a Placemat."